You might increase the effectiveness of the above by with a soft follow up phone call. Include a time sensitive special offer to encourage them to act now. This is a letter, sent to the same individuals that the pre-job mailer was, encouraging them look at the work and speak with the client about you and your work. If numerous contacts are necessary in order to stimulate an interest in your services, why not mail out a post job mailer. Use it to develop interest in how they see how you will help them. Something like: 'Another Exceptional Kitchen Remodeling by' or 'Another Custom Home Being Built On-Time and On-Budget by.' Your job site sign is a vehicle to promote your business, not your name. Notice I said a 'benefit-ridden.' That means a headline that screams out an immediate benefit for the prospective customer, not your name. If local ordinances permit it, we should have a benefit-ridden sign strategically placed where everyone passing by can see it. If that is the case, we continue that process by utilizing door hangers or personal calls informing them that we'll be starting work in their area and the services we have available for them if they have the need. Study after study has revealed that numerous contacts with prospective clients are needed before they decide to commit to you.
Let them know now is the best time to invite you in to quote them for the work. Explain the type of work you'll be doing and ask if they would any interest in having you look at any work that they might be thinking of doing.
You may even offer them an incentive if their referral enters into a contract to buy your services.īefore you start your next work in any specific area, send the surrounding residences or businesses a short letter informing them that you're going to be working in their area. Simple, ask that last great customer if they know anyone who could use your services. Looking for that someone like your last great customer. It's not as difficult as it may seem, so here are a few suggestions to help you accomplish it. Who is the ideal person to buy your services? Simply put - someone just like your last customer!įor some this may seem like an odd idea, but the truth is that we all have a humongous universe and most never really tap into it. Market To Your Universe and Tap into a Goldmine
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